Put Your Message Into Orbit With
MOTION GRAPHICS
WHAT IS MOTION GRAPHICS?
When animation features text, photos, shapes, or other graphic elements rather than characters, we call it motion graphics. Why choose motion graphics?
Brand
Some brands just aren’t well-represented by characters. Their brand personality is more emotionally cool and abstract.
Supers
Oftentimes motion graphics is laid over live-action footage – identifying people, places and themes – or just adding a graphic flair.
Speed and flexibility
Motion graphics can often be produced more rapidly – and modified more easily – than character styles.
Brand
Some brands just aren’t well-represented by characters. Their brand personality is more emotionally cool and abstract.
Supers
Oftentimes motion graphics is laid over live-action footage – identifying people, places and themes – or just adding a graphic flair.
Speed and flexibility
Motion graphics can often be produced more rapidly – and modified more easily – than character styles.
Kinetic Typography
Kinetic typography is when motion or change is applied to words or letters. While the art of typography is subtle and complex, adding motion brings whole new expressive capabilities to text. A motion graphics animator can animate many different variables to help tell a story, create a mood, or just engage the viewer better.
PORTFOLIO
Some of our motion graphics work
Process
Our motion graphics production process
Discovery
We find out about your message, objective, strategy, and brand.
Script
We take your message and boil it down to a story that can capture hearts and minds.
Design
We conceive of a visual look and communicate it to you with mood-boards and/or style frames, reiterating until we are aligned.
Animatic
We complete the design and match it to voice and/or music in a slide-show-style presentation.
Animation
We bring the design to life with movement and dynamic transitions.
Sound Design
We add sound effects to help the image land. The video is now ready to deliver!
FAQ
Frequently asked questions
While there are many overlapping capabilities required for motion graphics and other kinds of animation, motion graphics does demand a solid understand of typography and textual animation. Having a vocabulary of transitions is useful for mo-graph animators. Character animation, on the other hand, is a very specific and distinct skill-set.
While this can differ enormously depending on complexity and length, motion graphics projects can be scheduled a bit more aggressively than other kinds of animation. Once the style is set, it can often be easier to add people to a team without losing the stylistic thread.
Clients
Our motion graphics services are trusted by
Awards
Honors & recognitions
The Telly Awards
Winner for the spots it produced for the New York Knicks and Rangers.
The Communicator Awards
Winner of Excellence for Santa Monica Fair Housing, created for the City of Santa Monica.
AI-AP’s International Motion Art Award
Winner for for its promotional web video for SCANDIS, a retailer of modern furniture.
The Telly Awards
Winner for the spots it produced for the New York Knicks and Rangers.
The Communicator Awards
Winner of Excellence for Santa Monica Fair Housing, created for the City of Santa Monica.
AI-AP’s International Motion Art Award
Winner for for its promotional web video for SCANDIS, a retailer of modern furniture.
WHAT OUR CLIENTS SAY
Stephanie Murrin HealthEd / Chief Creative Officer
“I really enjoyed working with the entire team at IdeaRocket. They’re talented,
accommodating and great to work with. Overall a really great experience
and I was incredibly happy with their work!”
Steve Hanley CEO / Founder, Know Better
“IdeaRocket really brought our product’s benefits to life with imagination and humor. We are very proud of the results!”
Susan Rosenberg Senior Producer Madison Square Garden
“The final product was exactly what we were looking for. It was a great experience and there was tremendous collaboration between us and IdeaRocket.”
