Put Your Message Into Orbit With
HR VIDEOS
INSPIRE YOUR TEAM
In large, increasingly remote-working organizations, human resource videos can be a powerful tool that gets all your team working off the same page. Here’s some core skills we offer that we think will be important to the task.
Story
When your message is encapsulated in a story, it becomes easier for your employees to consume, understand and remember.
Culture
How does your company talk to its people? We have a knack for capturing the essence of your company’s culture.
Pedagogy
If training is required, we will make sure we give your lessons in a way that will make them likelier to stick.
Portfolio
Our employee-facing work
How do HR departments use video?
It’s a versatile tool for communicating with a distributed workforce at scale. Here are some use cases that we have helped our clients with in the past.
Recruiting videos
Getting the right people on the bus is perhaps the most important challenge in business. Recruiting videos can help you cast a wide net.
Onboarding videos
Once you’ve found a great hire, don’t let their entry into the company be rocky! An onboarding video can let newcomers know what to expect.
Career development videos
If your people feel like they are stagnating in their jobs, their engagement will flag – they might even leave. Let your people know how they can grow at your company.
DEI videos
Creating a diverse workforce with an inclusive culture helps today’s corporations to excel. Let your stakeholders know you care about these values.
Mission statement videos
Your company might have a spectacular vision for what you want to achieve – it won’t matter unless your workforce knows about it.
Training videos
Imparting knowledge and skills is tough – video is an effective way to do it at scale.
FAQ
Frequently asked questions
Sometimes employee-facing videos are used to strengthen a company culture, or evangelize a shift in procedure or technology. Career development videos can help employees feel like they have a future at the company, thus improving retention. Training videos can improve skills. Nearly any communication challenge can be tackled by video.
Try testing the messaging on real employees to see how they react. Make sure all the important stakeholders are consulted before your start. Finally, create some time in the schedule for legal, c-suite, and branding approvals.
Not all video providers are experienced in working with large companies, which sometimes have onerous onboarding and billing requirements, large groups of stakeholders to consult, and strict communication/confidentiality requirements. At IdeaRocket, we’ve worked with more than 30 Fortune 500 companies, so it’s not likely we’ll encounter a hurdle we haven’t bounded over before.
Process
Our internal video production process
Discovery
We find out about your message, objective, strategy, and brand.
Script
We take your message and boil it down to a story that can capture hearts and minds.
Design
We create a visual language that can bring that story to life.
Rough animatic
We match voice to picture so that they work together.
Animation
We bring the characters and other visual elements to life with animation.
Sound Design
We add music and sound effects to help the image land. The video is now ready to deliver!
Clients
Our animation services are trusted by
WHAT OUR CLIENTS SAY
Stephanie Murrin HealthEd / Chief Creative Officer
“I really enjoyed working with the entire team at IdeaRocket. They’re talented,
accommodating and great to work with. Overall a really great experience
and I was incredibly happy with their work!”
Steve Hanley CEO / Founder, Know Better
“IdeaRocket really brought our product’s benefits to life with imagination and humor. We are very proud of the results!”
Susan Rosenberg Senior Producer Madison Square Garden
“The final product was exactly what we were looking for. It was a great experience and there was tremendous collaboration between us and IdeaRocket.”