The healthcare industry relies on video. Healthcare organizations use it to build trust, recruit the right people, and educate patients and staff. The best healthcare videos do more than deliver information. They engage emotions and illustrate complex concepts.
From video marketing to healthcare explainer videos, many organizations are getting healthcare video production right. They’re using medical animation, live action, and sometimes a combination of the two, to connect with patients and caregivers.
We’ve collected some of the best healthcare videos in circulation today. Whatever your goal, you’ll find examples to inspire your next video project.
Healthcare Education with Video
Healthcare education and awareness promote good health. Video can teach patients to protect their health, recognize symptoms, or take care of family.
The Center for Disease Control and Prevention worked with us on the whiteboard animation embedded below.
What makes this one of the best healthcare videos? The drawings are engaging and a few touches of color help highlight the most important points. The voiceover explains symptoms and prevention. Meanwhile, the underlying story is about a young family proactively protecting their child.
Healthcare videos can also teach patients how to use medical devices and other tools to protect their health. This healthcare animation from Wellvii draws viewers in with a metaphor, then shows them the benefits of the product.
Best Healthcare Videos for Staff Training
This video from RegisteredNurseRN combines live action with animated overlays to show nursing students how to take a Blood Pressure Measurement. Unlike text based training videos, this one combines media to make the message clear.
If training is boring or confusing, healthcare workers won’t retain the information. This video uses several video tools to keep the viewer focused. On-screen text helps to highlight important points while the presenter acts out the steps with a patient. The pacing, voiceover, and live action footage all work together to hold attention and make the procedure clear.
Mission And Values
A beautiful series of videos from Mission health explores their mission from the point of view of real healthcare providers.
By allowing doctors and nurses to tell their stories, Mission Health creates an emotional bond with the viewer. While many mission statement videos feel the same, this series comes across as authentic.
The video below from Atrium Health thanks healthcare workers for their tireless dedication during the pandemic. It’s aimed at healthcare workers, but also reassures patients that their caregivers are strong, selfless and courageous.
Best Healthcare Videos on the Patient Journey
The best healthcare testimonials let patients tell their stories in their own words. In the video embedded below, a patient of Beth Snyder DMD and Associates shares his story. The neutral setting with the slightly blurred background allows the viewer to focus on his story.
First-hand accounts from patients in their own words can be more compelling than speeches from healthcare providers
Patient Journey videos take a wider view. They give patients a preview of what they might experience throughout their patient journey. Viewers going through similar struggles can relate to these stories and feel reassured.
MOA Videos (Mechanism of Action Videos)
A mechanism of action (MOA) videos explain how a drug or device typically interacts with the human body. We dive deep into this topic in our guide to producing an MOA video. For now, let’s focus on some examples of effective MOA videos.
Animation lets us envision processes that would be impossible to explore with live-action. In the video embedded below, on-screen text delivers even more information, while citations give the video extra authority.
A poetic line stays on screen as a tagline and sticks in the viewer’s memory.
3D animation gave the video above a sleek and futuristic look. That’s not the only option for MOA videos. The one below uses 2D animation to make a complex process clear and accessible.
We start with a complicated question, but answer it with a simple animation that makes the answer crystal clear.
Broadcast Commercials
This Super Bowl Ad from Hologic used a famous face to encourage women to schedule health screenings. The star power of Mary J. Blige may be outside your casting budget, but the emotional tone of this ad isn’t.
Without actually saying the words, Hologic makes it clear that they know waiting for health results can be scary. If you don’t sigh with relief when you hear that everything looks good, you probably weren’t paying attention.
Speaking of emotionally compelling ads, watch this one from The Hospital for Sick Children.
From creeping darkness to empowerment, this video takes the viewer on an emotional journey that rivals many Hollywood blockbusters. Powerful music, stunning visuals, and a focus on their young patients helps drive the message home.
Best Healthcare Videos for Recruiting
Recruiting is tough right now. Effective recruiting videos give potential employees a glimpse inside the organization while sharing information about expectations and benefits.
This video from Miami Transplant Institute sets a standard of inclusion. It reassures applicants that every member of the team is valued.
While the voiceover focuses on the team, on-screen text outlines the benefits of working there. They pack a lot of information into a 30 second video.
The best healthcare videos start here
From educating patients to training staff and from marketing to recruitment, Healthcare organizations use video in all kinds of ways. Start building connections with your staff, patients, and community with help from IdeaRocket. Contact us today.
Photo by National Cancer Institute via Unsplash.
