One way to keep your video marketing fresh is by exploring new channels to deliver content to your customers. As you revisit your video promotion checklist for your next campaign, how can you innovate to expand your reach in new and creative ways?
Let’s take a look at 11 channels that go beyond the traditional and can take your video to new heights:
In-App Promotion
According to Statista, mobile video viewership in the U.S. is expected to hit a whopping 179 million in 2020. And when it comes to video advertising, there are plenty of ways to reach audiences on mobile. In-app mobile ad distribution allows you to connect with audiences right within the apps they love the most. Similar to other programmatic exchanges like YouTube or paid social advertising, video marketers can customize their target audience within the in-app network to ensure they’re reaching the right customers at the right time.
Related: 11 Easy Ways To Optimize Your Mobile Video
Interactive Streaming Video
The growing popularity of video streaming services like Netflix, Hulu, Disney+ and Amazon Prime are changing the way viewers consume video content. Unlike traditional broadcast or cable networks, marketers can create new experiences by making streaming ads more interactive. Companies can give viewers a choice on what type of ads they want to see, or click on different options to learn more about products or services right on their television screen. This gives marketers an opportunity to bring new types of calls-to-action to a brand new channel (literally!)
Related: Why And How To Buy Advertising On Streaming Services
Tapping Into The Gaming Market
Like streaming services, advertising through gaming consoles and other video game partnerships can be a powerful way to reach new audiences, especially when it comes to Millennial and Gen Z buyers. According to Cision, 2.6 billion people play video games worldwide, with U.S. gamers reported playing over 50 million hours of video games a day collectively. Marketers can tap into the gaming market in a number of ways, including in-game advertising, in-console advertising, or through partnerships with popular streaming services like Twitch.
Website Header Backgrounds
Placing videos on your website has a ton of benefits — from elevating your content to improving SEO. An animated video site header can captivate site visitors from the moment they land on your page. We love this tactic so much, we included a video of our own on our homepage!
Product Review Sites
Third-party customer review sites serve as independent resources for buyers to check out a product or service, and get real-life advice from other customers. It’s the perfect place to feature your product explainer video, or host customer testimonial videos of your own. For tech companies, software review sites like G2 and Capterra give you different options for building out your company profile page, allowing you to share information and unique calls-to-action.
Related: Using Customer Testimonials To Win New Business
Employer Review Sites
It’s not just customers that check out company review sites — new potential employees do it too. Hosting your explainer video or company culture video on employer review sites like Glassdoor, BuiltIn, and Indeed can help engage top talent early, and help show potential hires what it’s like to work at your company.
Related: How To Use Recruitment Videos To Attract Top Talent
Direct Mail
As we’ve written about before, direct mail is making new waves when it comes to video promotion. Direct video mailers or video brochures offer marketers a way to connect the physical and digital, with interactive experiences coupled with traditional content marketing.
Take Over A Digital Billboard
Billboards have been around forever, but the growing popularity of digital billboards are giving companies a chance to innovate on the age-old medium. Innovation in location-based data and analytics is allowing companies to better understand where and how to promote OOH, allowing for greater precision when reaching target audiences using offline media.
Related: 7 Tips For Digital Billboard Videos
Video Advertising On-The-Go
Digital billboards aren’t just static — they’re going “mobile” too. Buses and taxis both offer unique options for displaying video, giving you a chance to attract your target audience in strategic cities or locations.
Video Trade Show Backdrops
There are plenty of ways to use video to stand out on the trade show floor. If you want to pack an extra punch, you can ditch the traditional and transform your booth using video backdrops. Options include embedded screens, touchscreens, and vivid backlighting to make your setup shine. Video walls can put your content front and center, with the ability to manipulate different screens to create new experiences.
Advertise Your Storefront
For businesses that have physical locations, digitizing storefronts is a way to advertise in-store promotions, showcase products, and drive foot traffic through engagement. Consider placing interactive videos inside or outside your storefront, or leverage video kiosks that customers can use to learn more about your product or access exclusive offers.
How will you use video for your next campaign? Contact us to learn more about IdeaRocket’s unique approach to animated and live action business video. And if you’re curious to learn more about us, visit our profile on DesignRush:
